Week 14: Polish the Lead Capture Website

This week in plain English

ObjectiveImprove the lead capture site with trust sections, form UX, thank-you page and tracking-style thinking.

Why this mattersLead pages must build trust before people submit a form.

What she will makeA polished mini lead capture website with enquiry page and thank-you page.

What “done” looks likeThe lead page explains the offer, builds trust, validates the form and shows a useful thank-you page.

At the end, she should be able to say:
“A good lead page tells visitors what happens next, not just asks for details.”

Fortnight project: Commercial Project 7 completed.

Skills: lead page UX, trust sections, form QA, thank-you pages, conversion thinking

Suggested session structure: 10 minutes objective, 10 minutes ChatGPT planning, 25 minutes building, 10 minutes testing, 5 minutes recap.

Commercial outcome

By the end of this week: The site should feel like a real enquiry funnel, even if the form is only a front-end practice version.

Step-by-step

Add a hero section to the enquiry page.
Add three trust points.
Add “what happens next” wording.
Improve form error messages.
Create a thank-you page explaining the next step.
Add a link from thank-you page back to home.
Test the form with missing fields and completed fields.

Trust section example

<section class="trust-section">
  <h2>Why enquire?</h2>
  <ul>
    <li>Clear beginner-friendly advice</li>
    <li>Simple project steps</li>
    <li>Practice website, no real details required</li>
  </ul>
</section>

Thank-you page

<h1>Thank You</h1>
<p>Your practice enquiry has been received.</p>
<p>On a real website, this page would explain what happens next.</p>
<p><a href="index.html">Back to homepage</a></p>

Commercial quality checklist

Page explains why to enquire.
Form is easy to use.
Error messages are helpful.
Thank-you page exists.
There is no real data collection in the practice project.
All pages are linked and uploaded.