Week 4: Finish a Sales Landing Page

This week in plain English

ObjectiveComplete a commercial-style landing page with benefits, offer details, testimonials, FAQ and call-to-action.
Why this mattersLanding pages are used by real businesses to explain an offer and encourage action.
What she will makeA finished one-page sales landing page.
What “done” looks likeThe landing page has all major sales sections, looks polished, and has clear calls-to-action.
At the end, she should be able to say:
“A landing page should explain the offer, build trust, answer questions and make the next step obvious.”
Fortnight project: Commercial Project 2 completed.

Skills: landing page structure, copywriting, FAQ, testimonials, CTA, mobile QA

Suggested session structure: 10 minutes objective, 10 minutes ChatGPT planning, 25 minutes building, 10 minutes testing, 5 minutes recap.

Commercial outcome

By the end of this week: The landing page should be good enough to show as a sample page for a simple product or service.

Step-by-step

  1. Add a “What’s included” section.
  2. Add a “Who this is for” section.
  3. Add two pretend testimonials.
  4. Add a FAQ section.
  5. Add a final call-to-action section.
  6. Ask ChatGPT to review the page for clarity.
  7. Improve the wording manually.
  8. Upload and test.

ChatGPT review prompt

Prompt:
Please review this landing page copy for a kids safety kit. Tell me what is unclear, what is missing, and how to make it more trustworthy. Keep your suggestions simple because I am 11 and learning.

FAQ section

<section class="section">
  <h2>Frequently Asked Questions</h2>

  <h3>Who is this kit for?</h3>
  <p>It is designed for kids who are learning basic safety skills with a parent or carer.</p>

  <h3>Is this a real product?</h3>
  <p>This is a practice project for learning website design.</p>

  <h3>What should parents do?</h3>
  <p>Parents should check all activities and make sure they suit their child.</p>
</section>

Final CTA

<section class="section cta-section">
  <h2>Ready to help kids learn safety basics?</h2>
  <p>Explore the kit contents and start with one activity at a time.</p>
  <a class="button" href="#included">View the kit</a>
</section>

Commercial quality checklist

  • The offer is clear in the first 5 seconds.
  • The page explains benefits, not just features.
  • The page has FAQs.
  • The page has a strong final CTA.
  • It looks good on mobile.
  • There is no fake real-world claim, real testimonial or misleading contact detail.