Week 4: Finish a Sales Landing Page
This week in plain English
ObjectiveComplete a commercial-style landing page with benefits, offer details, testimonials, FAQ and call-to-action.
Why this mattersLanding pages are used by real businesses to explain an offer and encourage action.
What she will makeA finished one-page sales landing page.
What “done” looks likeThe landing page has all major sales sections, looks polished, and has clear calls-to-action.
At the end, she should be able to say:
“A landing page should explain the offer, build trust, answer questions and make the next step obvious.”
“A landing page should explain the offer, build trust, answer questions and make the next step obvious.”
Fortnight project: Commercial Project 2 completed.
Skills: landing page structure, copywriting, FAQ, testimonials, CTA, mobile QA
Suggested session structure: 10 minutes objective, 10 minutes ChatGPT planning, 25 minutes building, 10 minutes testing, 5 minutes recap.
Commercial outcome
By the end of this week: The landing page should be good enough to show as a sample page for a simple product or service.
Step-by-step
- Add a “What’s included” section.
- Add a “Who this is for” section.
- Add two pretend testimonials.
- Add a FAQ section.
- Add a final call-to-action section.
- Ask ChatGPT to review the page for clarity.
- Improve the wording manually.
- Upload and test.
ChatGPT review prompt
Prompt:
Please review this landing page copy for a kids safety kit. Tell me what is unclear, what is missing, and how to make it more trustworthy. Keep your suggestions simple because I am 11 and learning.
Please review this landing page copy for a kids safety kit. Tell me what is unclear, what is missing, and how to make it more trustworthy. Keep your suggestions simple because I am 11 and learning.
FAQ section
<section class="section">
<h2>Frequently Asked Questions</h2>
<h3>Who is this kit for?</h3>
<p>It is designed for kids who are learning basic safety skills with a parent or carer.</p>
<h3>Is this a real product?</h3>
<p>This is a practice project for learning website design.</p>
<h3>What should parents do?</h3>
<p>Parents should check all activities and make sure they suit their child.</p>
</section>Final CTA
<section class="section cta-section">
<h2>Ready to help kids learn safety basics?</h2>
<p>Explore the kit contents and start with one activity at a time.</p>
<a class="button" href="#included">View the kit</a>
</section>Commercial quality checklist
- The offer is clear in the first 5 seconds.
- The page explains benefits, not just features.
- The page has FAQs.
- The page has a strong final CTA.
- It looks good on mobile.
- There is no fake real-world claim, real testimonial or misleading contact detail.