Week 9: Build an SEO Content Hub

This week in plain English

ObjectiveCreate a content hub structure that search engines and people can understand.
Why this mattersCommercial websites need useful content, not just pretty pages.
What she will makeA pillar page and two supporting pages around one topic.
What “done” looks likeThe hub has one main guide, two supporting articles and clear internal links.
At the end, she should be able to say:
“An SEO hub groups related pages together so visitors and search engines understand the topic.”
Fortnight project: Commercial Project 5 starts: SEO Content Hub.

Skills: SEO planning, pillar pages, supporting articles, internal linking, ChatGPT outlines

Suggested session structure: 10 minutes objective, 10 minutes ChatGPT planning, 25 minutes building, 10 minutes testing, 5 minutes recap.

Commercial objective for Weeks 9–10

Two-week commercial outcome: Create a mini SEO hub around a useful topic, such as kids home safety, pet sitting tips, beginner business calculators or website basics.

Step-by-step

  1. Choose one hub topic.
  2. Create a main page called guide.html.
  3. Create two supporting pages.
  4. Ask ChatGPT for a simple content outline.
  5. Write clear headings for each page.
  6. Add links from the guide to the supporting pages.
  7. Add links from the supporting pages back to the guide.

ChatGPT outline prompt

Prompt:
I am creating a beginner SEO content hub about kids home safety. Please suggest one main guide page and two supporting article pages. For each page, give a simple outline with H1, H2 headings and questions the page should answer.

Hub structure example

kids-home-safety-guide.html
  links to:
    door-and-window-safety.html
    family-emergency-plan.html

door-and-window-safety.html
  links back to:
    kids-home-safety-guide.html

family-emergency-plan.html
  links back to:
    kids-home-safety-guide.html

Internal link example

<p>For a full overview, read our <a href="kids-home-safety-guide.html">Kids Home Safety Guide</a>.</p>

End of week check

  • There is one main guide page.
  • There are two supporting pages.
  • Pages use clear headings.
  • Pages link to each other.
  • The topic is useful, not random.