Week 10: Finish the SEO Hub with Sitemap and On-Page SEO

This week in plain English

ObjectiveOptimise the SEO hub with titles, descriptions, FAQs, sitemap and robots.txt.
Why this mattersSEO needs structure, useful content and technical basics working together.
What she will makeA completed mini SEO hub with sitemap and robots.txt.
What “done” looks likeAll hub pages have titles, meta descriptions, FAQs, internal links and sitemap entries.
At the end, she should be able to say:
“SEO pages should answer useful questions and be easy for search engines to discover.”
Fortnight project: Commercial Project 5 completed.

Skills: title tags, meta descriptions, FAQs, sitemap.xml, robots.txt, SEO QA

Suggested session structure: 10 minutes objective, 10 minutes ChatGPT planning, 25 minutes building, 10 minutes testing, 5 minutes recap.

Commercial outcome

By the end of this week: The SEO hub should look like the beginning of a real content website.

Step-by-step

  1. Add unique title tags to all hub pages.
  2. Add unique meta descriptions.
  3. Add FAQ sections.
  4. Add a hub navigation box.
  5. Create or update sitemap.xml.
  6. Create or update robots.txt.
  7. Check that all links work.
  8. Upload and test.

Title and meta example

<title>Kids Home Safety Guide for Beginners</title>
<meta name="description" content="A simple kids home safety guide covering doors, windows and family emergency plans.">

sitemap.xml example

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="https://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://example.com/kids-home-safety-guide.html</loc></url>
  <url><loc>https://example.com/door-and-window-safety.html</loc></url>
  <url><loc>https://example.com/family-emergency-plan.html</loc></url>
</urlset>

robots.txt example

User-agent: *
Allow: /

Sitemap: https://example.com/sitemap.xml

Commercial quality checklist

  • Every page has a unique title.
  • Every page has a unique meta description.
  • Every page has a clear H1.
  • FAQs are useful.
  • Internal links work.
  • Sitemap loads in browser.
  • robots.txt loads in browser.