Week 12: Add Schema and Polish to the Comparison Page

This week in plain English

ObjectiveImprove the comparison page with FAQ schema, stronger layout and commercial trust elements.

Why this mattersStructured data and trust sections make commercial pages more complete.

What she will makeA polished comparison page with FAQs, FAQ schema and internal links.

What “done” looks likeThe comparison page is clear, structured, mobile-friendly and includes schema.

At the end, she should be able to say:
“Schema is extra code that helps search engines understand the page content.”

Fortnight project: Commercial Project 6 completed.

Skills: FAQ schema, trust sections, responsive tables, Open Graph, internal links

Suggested session structure: 10 minutes objective, 10 minutes ChatGPT planning, 25 minutes building, 10 minutes testing, 5 minutes recap.

Commercial outcome

By the end of this week: The comparison page should be portfolio-worthy and suitable as a model for ecommerce or service comparisons.

Step-by-step

Add an introduction explaining the comparison.
Add “best overall”, “best budget” and “best for families” sections.
Add FAQs.
Add FAQ schema.
Add Open Graph tags.
Add links to related pages.
Test on mobile.

FAQ schema starter

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Which kit is best for beginners?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The Basic Kit is best for beginners because it introduces simple safety activities without too many options."
      }
    }
  ]
}
</script>

Open Graph starter

<meta property="og:title" content="Kids Safety Kit Comparison">
<meta property="og:description" content="Compare three pretend kids safety kits and learn which option suits different needs.">
<meta property="og:type" content="website">

Commercial quality checklist

Page is balanced and not misleading.
Comparison table is readable.
FAQs answer real questions.
FAQ schema matches visible FAQ content.
Page links to related pages.
Page is in sitemap.xml.