Week 9: Advanced SEO: Schema, Open Graph, Better Content and Internal Linking

Goal: Learn deeper SEO concepts that make pages clearer to search engines and better when shared.

Build this week: Add FAQ schema and Open Graph tags to a calculator page.

Skills: Structured data, FAQ schema, Open Graph, Internal linking, Content depth, Search snippets

What she should understand

Advanced SEO still starts with useful content. Schema and Open Graph tags do not magically make a bad page rank, but they help machines understand good pages more clearly.

Step-by-step build

Choose the best calculator page.
Improve the written explanation on the page.
Add a clear FAQ section.
Add Open Graph tags in the head.
Add FAQ schema using JSON-LD.
Add links from related pages to the calculator.
Update the sitemap.
Upload and test that the page still works.

Open Graph example

<meta property="og:title" content="Pocket Money Goal Calculator for Kids">
<meta property="og:description" content="A simple calculator that helps kids estimate how long it will take to reach a savings goal.">
<meta property="og:type" content="website">
<meta property="og:url" content="https://example.com/project-vera-practice/pocket-money-goal-calculator.html">

FAQ schema example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is a savings goal?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A savings goal is the amount of money you want to save for something."
      }
    },
    {
      "@type": "Question",
      "name": "How does the calculator work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "It subtracts the money already saved from the goal, then divides the remaining amount by the amount saved each week."
      }
    }
  ]
}
</script>

Internal linking plan

From page	Link to	Reason
Homepage	Tools page	Helps visitors find all tools.
Tools page	Each calculator	Creates a hub page.
Lemonade calculator	Pocket money calculator	Related money topic.
About page	Homepage	Helps users return to the main page.

AI content depth prompt

Prompt:
Please review this calculator page and suggest extra helpful sections that would make it more useful for kids and parents. Focus on clarity, examples, FAQs and internal linking. Do not overcomplicate the code.

Extension task

Create a dedicated calculators.html hub page. It should introduce all calculators, explain who each one is for and link to every calculator.